Adidas Snowboarding born in 2013 with a small but devoted team of snowboarders Keegan Valaika, Eric Jackson, Helen Schettini, Kazu Kokubo, and Forest Bailey to help design and market their products. These guys have all been involved in larger snowboard companies and have found solace in getting to do their own thing with Adidas backing them. So why did Adidas get into snowboarding? Adidas brings the technical know-how and the desire to make great equipment. They have the desire to grow organically and let the team drive that growth. Let's face it, not everyone who snowboards skateboards, there have to be brands that make gear for the dad who plays soccer and wants the athletic influence that Adidas Snowboarding offers.