RIDER OWNED AND OPERATED
We've made a real effort to extensively test and carry unique products that we like. We are confident in what we sell! You'll notice, we don't carry every brand. That is intentional. Not everything is worth buying...
PEOPLE LOVE TAKE OUT
PEOPLE APPAREL
We rarely print the same thing twice. Grab your People apparel when its hot off the screen press. Low quantity. Style for days.
From the people
Love this place! A high quality shopping experience. The staff is delightfully kind, helpful and polite. Lots of stylish, unique options at very fair price points for the area. A calming, chill vibe inside with pleasant music and fresh air breezing through. A marvelous little shop and I will be back!
Best shop around for skate and snowboard. I used to be more local, but now i still make the trek anytime I am in need of gear. They make a huge effort to get you into the right set-up by carrying only quality product and having incredibly knowledgeable staff. Ben and team are just all around nice people and have forever earned my business.
Former Merchandise
Former Merchandise is a clothing brand founded by by Craig Anderson,
Dane Reynolds, Austyn Gillette & Dylan Rieder. They are
independently owned and operated with the intention of creating,
designing and producing what they like to wear and be a part of.
Former
Merchandise was founded with the goal to defy normality, corprate
idiosyncrasies, industry traditions, and predictability.
Former is an apparel & media company for those who prefer to defy it all.
A reaction to tradition.
Welcome to Former.
$639.95
By
Burton
2025 Burton Free Thinker Camber Snowboard
Unlock your creative potential with the men's Burton Free Thinker Camber Snowboard, Danny Davis' signature board designed for riders who thrive on versatility and expression. Whether you're lapping the park, carving through the pipe, or hitting side features across the mountain, the Free Thinker delivers the perfect blend of control, pop, and symmetry to inspire your next move.
Camber Bend for Precision and Pop
The Camber Bend of the Free Thinker evenly distributes your weight across the entire board, providing continuous edge control, powerful turns, and plenty of pop to keep you charging through any terrain.
True Twin Freedom
With a perfectly symmetrical Twin Shape and flex, the Free Thinker offers balanced performance whether you're riding regular or switch. This true twin design empowers you to spin, stomp, and express yourself with total freedom.
Lightweight and Full of Energy
The carbon-reinforced fiberglass core matrix gives the board a stiff, fine-tuned flex feel that's bursting with energy, making it responsive and lively underfoot.
Ultimate Compatibility
Equipped with The Channel Board Mount, the Free Thinker is compatible with all major bindings. This system allows you to dial in your stance exactly the way you like it for optimal comfort and control.
High-Performance Features
- Bend: Camber for powerful turns and continuous edge control.
- Shape: True Twin for symmetry and balanced performance.
- Flex: Twin flex for consistent feel in both directions.
- Core: Super Fly II 700G Core with Dualzone EGD for lightweight strength.
- Fiberglass: 45° Carbon Highlights for enhanced energy transfer.
- Base: Sintered WFO for a durable, fast ride.
- Mounting: The Channel for ultimate stance adjustability.
- Additional Features: Pro-Tip for reduced swing weight and Infinite Ride for consistent performance.
About the Graphic
The latest Free Thinker features a surreal and playful graphic created in collaboration between team rider Danny Davis and artist YungBachelor, continuing the funky, iconic style that defines these responsive boards.
Sustainability and Durability
Constructed with eco-friendly Super Sap Epoxy, the Free Thinker is designed with sustainability in mind. Backed by a 3-year warranty, this board is built to perform season after season.
For intermediate to expert riders seeking a board that opens the door to endless possibilities, the Burton Free Thinker Camber Snowboard is your canvas for creative expression on the mountain.
Shop by appointment
Schedule an in-person shopping experience. We can help with fit assessment and provide a complete equipment set-up for skateboarding or snowboarding.
This valuable service is available at no additional charge to People Skate and Snowboard customers.
Our store
3375 Orchard Lake Rd. Keego Harbor, MI
Mon - Sat, 12 - 7 p.m.
Sunday, 12 - 6 p.m.
248.499.7472