GX1000 became known for their DIY ethos, producing videos that showcased San Fransisco street skateboarding in its purest form. As the brand has grown, they have expanded their custom apparel offerings into jeans and shorts, sweaters, and skate art graphics. Leaning heavily into the psychedelic history of San Fransisco. Not afraid to take a tab and blast off. An authentic skaters brand. Their videos often featured skaters bombing challenging and unconventional spots in San Francisco, capturing the rawness and authenticity of the skateboarding experience. The crew garnered a dedicated following within the skateboarding community for their commitment to real street skating and their distinct visual style.