Former Merchandise is a clothing brand founded by by Craig Anderson, Dane Reynolds, Austyn Gillette & Dylan Rieder. They are independently owned and operated with the intention of creating, designing and producing what they like to wear and be a part of. Former Merchandise was founded with the goal to defy normality, corprate idiosyncrasies, industry traditions, and predictability. Former is an apparel & media company for those who prefer to defy it all. A reaction to tradition. Welcome to Former.