Airblaster Outerwear is rooted in snowboarding, and like all great things was founded in the basement among good friends. Airblaster grew out of a genuine mission to share the ideals of Fun, Freedom, and Friends. Their first product was the Air Leash, a symbolic accessory that served to remind the wearer, the observer, and snowboarders-at-large to STAY WILD! Why a leash? In the earliest days of snowboarding, a band of wild individuals took to the slopes on single planks, ripping around, innovating new expressions of freedom, and generally terrifying the ski resort status quo.
It was during this time of outlaw expression and freestyle progression that the soul of snowboarding was shaped forever. Originally, leashes were nonfunctional tools used by resort management in attempt to regulate, repress, and control young snowboarders just trying to Stay Wild. It didn’t work. Yet as snowboarding grew quickly from its infancy into an industry, marketing and natural cycles lead to a paradigm in which “cool” became “too cool”… and “have fun” became “get sponsored”. In the early 2000’s, instead of a smile and a high five from a fellow snowboarder, you could safely expect a shrug and a hard look. Black was the new black, and fun and freedom were on the back burner.
While maintaining a deep commitment to our original spirit, Airblaster is deadly serious about making innovative quality gear that protects you from the elements, and supports you in your daily quest to Stay Wild! From casual wear, to highly functional Ninja Suits and Outerwear, to our exclusive Sasquatch collection, we have crafted a line of Original Fun Product that fits well and keeps the FUN in function.