Polar Skate Co was founded by Pontus Alv in 2010 and based out of Malmo, Sweden. Polar quickly took off in popularity because of a certain "raw-ness" or authenticity that the dominant Southern California skateboard brands seem to have lost. A grittier and more honest aesthetic that most of the world's skateboarders see when they go out skating. Pontus added fuel to the fire of the DIY skate spot movement, personally building many spots throughout Europe and inspiring many more worldwide. Polar skateboards are made in the USA at Generator, known for turning out the best skateboards money can buy. Pontus' obsession with building quality apparel and skateboards are evident in all Polar products.