Polar Skate Co was founded by Pontus Alv in 2010 and based out of Malmo, Sweden (Headquarters have since moved to Portugal). Polar quickly took off in popularity because of a certain "raw-ness" or authenticity that the dominant Southern California skateboard brands seem to have lost. A grittier and more honest aesthetic that most of the world's skateboarders see when they go out skating. Pontus added fuel to the fire of the DIY skate spot movement, personally building many spots throughout Europe and inspiring many more worldwide. Polar skateboards are made at the Bareback factory in Mexico, known for turning out the best skateboards money can buy. Pontus' obsession with building quality apparel and skateboards are evident in all Polar products. Polar Skate Co. has grown into a major trend setting brand, ushering in the first truly baggy pants we had seen in skateboarding in almost 20 years. A nod back to the 90's skateboard aesthetic, The Polar Surf Pant and Polar Big Boy Pants and Shorts were way ahead of the curve. it's taken others years to catch up. Pontus operates with a certain fearlessness and precision that can be seen on board and off. His latest venture is his shoe brand, Last Resort AB Shoes. Having parted ways with Converse Cons, he is encouraging us all to "Break Free" from the corporate stranglehold that major brands have on skateboarding.