Magenta is an independant skateboarder owned and run company established in Paris in 2010 by SOY PANDAY, VIVIEN & JEAN FEIL. Every person involved in the company is a skateboarder, there is no middle-man or business-person involved from outside of skateboarding. Soy does all the brand's graphics (from logos to boards to ads etc.). Vivien does all the business, Jean does all the shippings and shoot photos. The first person to join the project was LEO VALLS in 2010 about 6 months before we officialy launched the brand. Followed by Florida's favorite son JIMMY LANNON and filmer YOAN TAILLANDIER. And in 2012 Magenta expanded to include ZACH LYONS from Washington DC fame and KOICHIRO UEHARA from Osaka, Japan.
Magenta was started to promote and focus on the creative and meaningful side of skateboarding, while offering the best products possible. All our boards are made in the USA from the best Canadian wood in the best factory known to man, all our wheels are made in USA, all our clothing are printed and embroidered in France or the US.