Coalatree Organics has been growing and improving rapidly. Coalatree is one of the exciting new brands surfacing in skateboarding, snowboarding, and healthy living today.
We are experiencing a changing of the guards. Some of the heavy hitting brands of the 00's aren't what they used to be. We have see it all from dropping "skateboard program", acquisitions by large companies, stale design, have just lost their way or have disappeared entirely.
Speaking candidly, I have felt an indifference to much of what has been going on in the industry side of skateboarding and snowboarding. We have sailor dived into the shallow end of corporate finance and we are seeing that, while financial support has been nice for some, It lacks soul. Skateboarding and snowboarding are not compatible with corporate culture. It is fundamentally a counter-cultural activity with a focus on individual expression and innovation.
Corporate culture does not create, it only remixes. From parody graphics to regurgitation of old design and concepts. This is not what made the "glory days" of skateboarding great. Skateboarding is at it's best when the brands had nothing to loose and could take risks and be innovative. They operated on shoe string budgets. It was about building something with sweat equity rather than equity investors and fear of diminished financial performance.
This is why a brand like Coalatree is so exciting:
"COALATREE is engaged in an evolving agricultural movement that will awaken humanity to the realization that freedom comes through being more self-reliant, and less self-dependent on unnatural foods and goods. We see a day when everyone is more concerned about what goes on and in their bodies - a day when urban gardening and urban art find harmony with a generation that gets down to earth and back to the roots. A world where value is earned through a hard days work and organic quality isn't a cost, it's a way of life. At COALATREE, we believe you reap what you sow. That's why all of our products are farm tested and inspire the desire to plant a seed, grow some goods, and experience the freedom that comes through living a more independent and self-sustained life."
Coalatree Organics is a lifestyle brand and they have an impressive team of like minded advocates.
Skate: Jimmy Lannon, Zach Lyons, Ryan Lay, Ryan Spencer, Brian Delatorre
snow: Brandon Cocard, Jordan Mendenhall, Brandon Hammid
as well as artists, musicians, mountain bikers, fly fishermen. They support a shift in mindset away from the corporate remix culture to a sustainable culturally rich life experience. The most important things can't be bought, they must be experienced and the journey will not be easy, but it will be fulfilling.