People Skateboard Blog — Emerica RSS



29 Dollar sale. Now until the 29th.

Now that spring is here we're looking to do a little spring cleaning! Select skate decks, shoes, sweatshirts and shorts are all marked down to $29. We also have select sale hats and tee shirts 2 for $29. Get out and breath some fresh air and leave the shop with something equally fresh! We've been getting tons of new spring inventory from Altamont, Adidas, Vans, RVCA, and Emerica. With more on the way from Welcome, Magenta, Isle, Polar, The Killing Floor, The Quiet Life and a healthy injection of new skate trucks, wheels, bearings and anything else you'd need to get out and skate.

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Emerica Made chapter 1 in stock now

We received our copies of Emerica Made Chapter 1 today and let me tell you, you're in for a real treat. Emerica Made Chapter One is the first in a series of videos being released by Emerica. This one features Leo Romero, Brandon Westgate, and Collin Provost. Emerica Made is released as a DVD inside a limited edition photo book curated by Jerry Hsu.  This 80 page hard cover book features photos by Ed Templeton, Atiba Jefferson, Michael Burnett, Brian Gaberman and Jerry Hsu. This will be the only way to buy the physical copy of the DVD.There are 3 different covers of the book, one of each rider in the video (Leo Romero, Brandon Westgate and Collin Provost). Purchase Photo...

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Emerica Herman G6 420 colorway

Emerica is dropping a special 420 edition Herman G6 Colorway and tee shirt in honor of Bryan Herman's favorite holiday on April 20th 2013. This is a Special Release and there will be extremely limited quantities. They feature a Premium Navy smooth Suede and Gum sole rolled up in a special Zig-Zag Inspired box. Designed by Bryan Herman. Breathable tongue and medial sidewall keep feet cool. One solid upper panel covers toe and Ollie area to help shoes last longer and provide better flick. New G6 high-rebound lightweight foam footbed cushions bottom of feet. New three-part midsole system improves stability and cushions bottom of feet during heavy impacts. Featuring full-length G6 high-rebound foam on top, stabilizing foam carriage in the...

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New shoe from the boss, Emerica "The Reynolds"

Andrew Reynolds had been hard at work filming his Baker and Emerica Video parts and realized, he needed a shoe that could handle frontside flipping big gaps and still wake up able to skate the next day. The Boss and Herman came to Emerica both looking for the same thing, sick of heel bruises and tricks like doubling up insoles had gotten old.  Emerica was founded with the principle of being a higher quality, more durable skate shoe for someone skating hard. Their Promodels needed a complete overhaul and more than anything, a more durable, more impact resistant sole. Out of this concept, two shoes have been born, The G6 released last December and The Reynolds, a Mid-top now available....

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Emerica Herman G6 Special Black Friday Release

  People Skate Shop is proud to be one of the few shops selected to have a special Black Friday 11/23/12 release of Bryan Herman's new shoe, The G6 in Black/Gum. http://www.peopleskateshop.com/collections/mens-shoes/products/emerica-herman-g6-1  The Emerica Herman G6 in Black/Gum opens a new chapter in Emerica skate shoes. These feature a lightweight 3 piece sole, tons of ventilation and protection to keep you skating longer. No more herringbone grip, price point materials, heel bruises, or quality concerns here!  Bryan Herman wanted a high quality, durable shoe that didn't hurt his feet jumping down stuff. The classics were not cutting it, So It was time to radically redesign a shoe. Herman and Reynolds have been very involved in the process of making this...

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