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4.20 Sale this Saturday!

Ben Clarke
We're loaded up with tons of fresh new gear and looking to move some weight off our shelves.  To do so, We're having a special 4.20 sale! Buy any 4...

Altamont Fungi Pack

 Altamont Fungi Pack We just received the Altamont Fungi (Fun Guy) quick strike pack! The Fungi pack is made up of Ball cap, five panel hat, and a couple of...

Emerica Herman G6 420 colorway

Ben Clarke
Emerica is dropping a special 420 edition Herman G6 Colorway and tee shirt in honor of Bryan Herman's favorite holiday on April 20th 2013. This is a Special Release and...

New shoe from the boss, Emerica "The Reynolds"

Andrew Reynolds had been hard at work filming his Baker and Emerica Video parts and realized, he needed a shoe that could handle frontside flipping big gaps and still wake...

The Hawk Foundation Donates $30K to the Rideit Sculpture park!

Ben Clarke
                                       The Hawk Foundation Donates $30K to the Rideit Sculpture park! If...

Cameron Carmichael Symbiosis Full Part

Ben Clarke
Watch Cameron Carmichael slay his shred stick in his full "Symbiosis" video part filmed by Eric Carlsen. Eric's 74 Films is responsible for "Symbiosis" A full length film featuring 11...

Spring Clearance Sale- part II

  Spring Clearance Sale- part II March 5th-14th  ALL sweatshirts and sweaters buy one (at regular price), get one 30% off. Lightweight jackets 50% off. Sale shoes 2 for $89...

Filmin' February Round 3

  People Skate and Snowboard Presents, "Filmin' February" Round 3 a snowboard only joint.   What does all of this mean?!?!?   It's simple, Go out and film your friends...

People Skate Commercials

        Thanks to Casey Huizenga...

Cameron Strand "Fresh Crop" in the Skateboard Mag.

Our dear friend (and former employee) Cameron Strand has been productive snapping shots since moving out to LA and has a "fresh crop" (bunch of Photos he took) in The...

Nothing Stops Detroit.

This is the best Skate edit showcasing Detroit I have ever seen! Everything about it is perfect. Beautiful cinematography, Portishead, and two of my favorite people: Justin Bohl and Jim...
Drawing Restraint 19 featured in Juxtapoz Magazine

Drawing Restraint 19 featured in Juxtapoz Magazine

This is the 19th in a series of performance pieces that Matthew Barney has been responsible for, dating back to 1987. The Drawing restraint series is as a series of studio experiments, drawing upon an athletic model of development in which, growth occurs only through restraint: the muscle encounters resistance, becomes engorged and is broken down, and in healing becomes stronger. In this case, literally restraining the body while attempting to make a drawing.

For this piece, A  block of graphite was affixed to the nose of a skateboard and the skateboard becomes a drawing tool. Barney wanted an artist and profesional skateboarder to do the performace and Lance Mountain was selected. Joe Brook came out to shoot the photos for Juxtapoz Magazine's featured story.