Polar Skate Co. Spring 2017
We've long been supporters of Polar Skate Co, a progressive, forward thinking skateboard company run out of Malmö, Sweden by Pontus Alv. Pontus was disheartened by the state of the conventional skateboard industry, feeling as though it had lost its sense of direction in terms of skateboarding purity. He decided to carve his own niche by starting up his own company, leading it in the direction he felt went along with his sense of what true skateboarding is. Whilst riding for now-defunct Cliché skateboards, he quit and decided to use what little funds he had left to start his own company. His creative vision, eye for skateboarding talent, and his own all-terrain skateboard abilities paid off, for Polar is now...