We've long been supporters of Polar Skate Co, a progressive, forward thinking skateboard company run out of Malmö, Sweden by Pontus Alv. Pontus was disheartened by the state of the conventional skateboard industry, feeling as though it had lost its sense of direction in terms of skateboarding purity. He decided to carve his own niche by starting up his own company, leading it in the direction he felt went along with his sense of what true skateboarding is. Whilst riding for now-defunct Cliché skateboards, he quit and decided to use what little funds he had left to start his own company. His creative vision, eye for skateboarding talent, and his own all-terrain skateboard abilities paid off, for Polar is now...
Just in time for some of the best skate weather the year beholds, our fall Polar and Traffic boards have made way through the door. As Philadelphia finalizes it's efforts to demolish the legendary Love Park Traffic came through with a limited press of Love Park inspired decks and lapels. The Traffic Parks & Rec Deck is one that'll go down in history for sure. Alongside the Traffic goods, Polar has graced us with the presence of a bunch of new decks. Polar ran another couple colors in the Polar Alv No Complies Deck, several boards with a more illustrative inspired decks such as the Polar Alv Garden deck and the Polar Hjalte Halberg Night Watch deck, alongside the Polar Rodriguez Kev...
Alongside Polar's new video release we've as well had the arrival of their Spring 2016 line up of decks; with sizes spanning from 8.0 to 8.5 in popsicle shapes and the signature P8 shape there's something for everyone here. All Polar Skate co. decks are made in the USA at Generator Woodshop to ensure quality that's built to last meanwhile putting a buck or two back into the good 'ol homeland.
Here's Aaron Herrington's part from Static IV to get you thinking about if and why you should support a skateboard company that's easily influencing the proper direction of pushing these wooden toys in our era.
Polar Skate Co has been a favorite brand of our shop since it's inception. Founded by Pontus Alv and based in Malmo, Sweden, Polar has been a huge inspiration to the DIY skate spot building movement and helped propel the shift to smaller indie skateboard brands. Always focused on making a quality product the spring apparel does not disappoint. We received a "No Comply" collection with the popular polar no comply logo embroidered in a similar fashion to Polo. The Collection consists of The Polar skate Co. No Comply cap and The Polar No Comply tee in pink. The No comply image pulls inspiration from classic early 20th century artists and was featured in a series of skateboard decks...
Here is a quick 4:30 second lesson on how to have fun riding a skateboard. wallrides, goofing around, slappies. This gets me stoked!
If this doesn't make you want to Grab some Chuck Taylor skate hi's, a Polar No-Complies forever P3 deck, a Polar 3 way Pullover hoodie or a Polar Hangtime tee and shred with your friends, I don't know what will.
