People Skateboard Blog — polar apparel RSS

Polar Skate Co. Spring 2017

We've long been supporters of Polar Skate Co, a progressive, forward thinking skateboard company run out of Malmö, Sweden by Pontus Alv. Pontus was disheartened by the state of the conventional skateboard industry, feeling as though it had lost its sense of direction in terms of skateboarding purity. He decided to carve his own niche by starting up his own company, leading it in the direction he felt went along with his sense of what true skateboarding is. Whilst riding for now-defunct Cliché skateboards, he quit and decided to use what little funds he had left to start his own company. His creative vision, eye for skateboarding talent, and his own all-terrain skateboard abilities paid off, for Polar is now...

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Polar Skate co. spring apparel has arrived

  Polar Skate Co has been a favorite brand of our shop since it's inception. Founded by Pontus Alv and based in Malmo, Sweden, Polar has been a huge inspiration to the DIY skate spot building movement and helped propel the shift to smaller indie skateboard brands. Always focused on making a quality product the spring apparel does not disappoint. We received a "No Comply" collection with the popular polar no comply logo embroidered in a similar fashion to Polo. The Collection consists of The Polar skate Co. No Comply cap and The Polar No Comply tee in pink. The No comply image pulls inspiration from classic early 20th century artists and was featured in a series of skateboard decks...

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