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Torment Magazine : People Skate & Snowboard interview

Torment Magazine : People Skate & Snowboard interview

How do you deal in a seasonal industry?
Boom or bust. We have such a narrow window to sell merchandise at a sustainable margin, it’s really like two months or 75 days that we have strong sales to determine if we get to keep going. No one is going to bail you out, and while some brands or reps do try to help, it’s often too little too late. It can just soften the blow, but I’ll be the one eating hotdogs for dinner until I can move that inventory that no one wants for another eight months. Selling skateboards is a lot more predictable—markdowns are not an expectation and the consumer hasn’t been trained to expect a deal near a given date. 
This is a flaw of the snowboard industry model. Consistently devaluing products because we're trying to clear out over production is not healthy. We end up with a graphic change and little else, but now that $500 is $350. I want $350 boards to exist, but not like this. It’s bad for the environment, and hurts the profitability of brands who will make cuts to things like their snowboard team or promo for events. Precisely the things that should be invested in are the first to get cut because the consumer doesn’t see it. That discounted snowboard actually costs more, it’s just being taken from a different place.

Trevor Newman front 50 creeper rail

Arkade Magazine: People Interview

I was looking for this article I wrote about the shop for June 2023 Vol. 17 issue 2 of Arkade Magazine and realized it was quite difficult to find. I...
A practical guide to Snowboard Tuning

A practical guide to Snowboard Tuning

If you know our shop, you know we hand tune and repair a lot of snowboards (at least 250 a year). We don't have the space of money for a...
Shane Goldman, welcome to the People snowboard team

Shane Goldman, welcome to the People snowboard team

Shane Goldman has been crushing it on a snowboard for years! This young ripper has a deep bag of tricks and infectious energy. It's time we welcome him to the...
"Breaking Free" snowboard video by: Copper Vosburg

"Breaking Free" snowboard video by: Copper Vosburg

Cooper Vosburg has dropped his annual video showcasing the best street snowboarding Michigan has to offer.
Featuring: Drake Warner, Grace Warner, Chase Blakely, Derek Lemke, Brent Behm, and friends/family.
Cooper continues to grow and a Filmer and editor. cleaner angles, cohesive editing, and the crew stepped up to bring the heat. All self-financed and (breaking) free of corporate demands, this video embodies the best of what a group of friends can do when they have the passion and experience to execute a great street snowboarding video.
Dustbox, NEEDED YOU

Dustbox, NEEDED YOU

Dustbox, NEEDED YOU is the culmination of last years exploits with your favorite snowboard crew, Dustbox.This year they managed to keep the vibe just right and deliver relatable and impressive...
Devyn Daul "Await" full part

Devyn Daul "Await" full part

Devyn Daul can do more than sell you a snowboard at the shop, he can ride one  well too. He's had a years long dream to deliver a full street...
"Character Motive" by Dominic Palarchio

"Character Motive" by Dominic Palarchio

Dominic Palarchio has logged a decade of Michigan Street Snowboarding with his newest video, "Character Motive". I remember Dominic as a young ripper at the local rail jams, then drawing...
"Germination" by Trevor Newman

"Germination" by Trevor Newman

Trevor Newman has been one of the most consistent and valuable assets to Michigan Snowboarding for well over a decade. Always pushing the visual and riding to new levels. "Germination"...
Filmin February 2021 Results

Filmin February 2021 Results

Ben Clarke
Filmin' February 2021 Results Filmin' February is a Snowboard Video Contest that we started back in 2011. The idea is pretty simple. Compile the best footage of you and your friends riding in February and we will pick winners. We get some of our friends in the snowboard industry to help judge
Filmin' February 2021

Filmin' February 2021

Ben Clarke
Filmin' February 2021 Filmin' February is a Snowboard Video Contest that we started back in 2011. The idea is pretty simple. Compile the best footage of you and your friends...
Matt Dunn Tail Block Knob Project

Matt Dunn 2020 Season Edit

This past 2020 season had some huge highs and low lows. Matt Dunn kept the stoke high building the best terrain park the Michigan has ever seen! With the help of Snowboy Productions, "The Knob Project" became a reality. It brought riders and diggers from all around the country to help make the most of our endless tow rope lines.
The best part is, the park was ours for the ripping all season long.

Here's the best do do it.

The man who built it.

Matt Dunn.

filmed by: Luke Petty