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Flanel Lifestyles "Efforts"

  Flanel Lifestyle's Mike Harrington has faithfully produced Michigan Snowboarding videos about as long as People has been a snowboard store. He's non-stop productive season after season. Pushing through the years where we have had tons of snow, to the seasons where it has been bone dry or rainy. Scraping together snow, like he scrapes together an edit or full length. It is the effort that makes the project and with that, he brings us his last Michigan Snowboard video. Mike is moving west on to bigger slopes and we couldn't be more stoked for him! Efforts: A Love Story from Flanel Lifestyles on Vimeo. Featuring Tye Kowalski, Dusty Miller, Tyler May, Adam Rottschafer, Jack Harris, Adam Homi, Jackie Lammert,...

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Communication by Dominic Palarchio

Dominic Palarchio dropped a heater edit that might mark the moment when you look forward to snow again! Riding your snowboard is a means of communication. You can speak with your riding. Have a voice. A style. Inspire others. Get them to see the landscape differently and create. No one rides street in a bubble. It takes a crew and communication is key. Everyone around here knows this was a challenging season, the snow just did not cooperate and street riding took a crazy amount of commitment and willingness to drop everything and shovel as much snow together to make something out of nothing. To do so takes Communication with your crew. You don't just accidentally get shots when you...

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"Baby" by Dominic Palarchio Full Video

"Baby" is the most low-key slept on snowboard video of the 2017 season. Taking a very different approach from the hype generic promotional material, "Baby" is a labor of love beholden to none. The progressive editing style of Dominic Palarchio offers a fresh vibe in a world of energy drink sponsors and product placement. He wanted "Baby" to be something you seek out, rather than cramming down your throat. There is infinitely more value in something that you discover and seek out, and share with your friends. baby from Dominic Palarchio on Vimeo. "Baby" is a two year snowboard video project filmed by Dominic Palarchio, Addison Beeker, and Brandon Ash. The video features many of our team riders and friends...

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Take Care Full Length video by Flanel Lifestyles

Our Friends at Flanel Lifestyles spent all last year filming this snowboard video "Take Care" Mike Harrington has refined his video editing and filming over the years and it shows. A solid sound track of relevant indie artists and a dark gritty aesthetic show the point of view of midwest winters perfectly.   TAKE CARE (Full Video) from Flanel Lifestyles on Vimeo. Sleepless nights, long drives, endless spot searches, set up's and tear downs. Tons of work goes into every video he makes and they are more than worthy of a watch.   featuring our dudes: Jack Harris and Matt Ruhle and our friends: Charlie Hoffman, Trevor Newman, Eric Starke, Matt Miller, Dan Pandzic, Mac Eckstrand, Dusty Miller and Tyler May. You...

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Detroit Done Dirt Cheap

  Our Dudes, Jack Harris and Matt Ruhle had a productive snowboard season and are poppin' up in edits from all over. This edit by Daniel Vega documents a trip this February when Skyler Gallardo, Nathan Vetter and He hopped into Ryland West's Tundra and drove east from Reno with no solid plan. They ended up in Detroit for 5 days and the rest is history. Give it a watch! Film/Edit: Daniel Vega Photographer: Nathan Vetter Riders: Skyler Gallardo, Ryland West, Jack Harris, Matt Ruhle Music: Broke for Free - 'Fuck It'; Gasoline - 'The Hardest'

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