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~People by Dominic Palarchio

~ People, like my previous snowboarding films, attempts to end complacency of the genre’s conventions. While paying to snowboard at a resort can be viewed as bourgeois, street snowboarding has always been a reinterpretation of the built environment. I’m interested in taking that thought a step further by incorporating outside influences. Through careful curation we selected a majority of dilapidated post industrial locations in the rust belt cities of Detroit, Flint, Grand Rapids, and Kalamazoo. Visual acts of snowboarding thus can begin to represent the regrowth of these areas plagued by late-capitalism. Most notable of the selection is a modernist ‘adventure park’ designed by acclaimed architect Richard Dattner. Once a symbol of progress it reflected the children’s interests rather than...

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Making Arrangements - Drake Warner Season Edit

There is no denying that Drake Warner is one of the most promising young riders we've ever seen. Now 13, he's starting to develop his own style and his bag of tricks is vast. I mean, He has more switch rail tricks than most have regular... He's consistent too. He took 3rd in the Burton Qualifiers Finals at Seven Springs this past March. Michigan is known for turning out some big names in national snowboarding. Keep him on your radar. Makin Arrangements from Kyle Capstick on Vimeo. Drake Warner is on the People Snowboard team and a Rome SDS Great Lakes Insurgent.

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Alpine Valley Winter Waves rail park edit

This past Saturday People Skate and Snowboard held a Winter Waves Snow Surf Contest and Rail jam at Alpine Valley and it could not have gone better. Tons of rippers and friends made their way to Alpine Valley from all over the state to shred with us.

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"Baby" by Dominic Palarchio Full Video

"Baby" is the most low-key slept on snowboard video of the 2017 season. Taking a very different approach from the hype generic promotional material, "Baby" is a labor of love beholden to none. The progressive editing style of Dominic Palarchio offers a fresh vibe in a world of energy drink sponsors and product placement. He wanted "Baby" to be something you seek out, rather than cramming down your throat. There is infinitely more value in something that you discover and seek out, and share with your friends. baby from Dominic Palarchio on Vimeo. "Baby" is a two year snowboard video project filmed by Dominic Palarchio, Addison Beeker, and Brandon Ash. The video features many of our team riders and friends...

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Spare Change edit ft. Brett Kulas

Brett's about to graduate high school and is fulfilling his final waves of teenage angst with another trip to Utah to close out this winter. Along with a possible move to the SLC area to "study" at college in the near future. Longtime shop homie, Nathan Kudla did what he does best during Brett's recent endeavor and captured some swift moves by him alongside Nathan himself and good 'ol boy Harrison McIlhargey. Check out the product of this trip in Spare Change. Spare Change from Nathan Kudla on Vimeo.

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