People Snowboard blog — Alec Ash RSS



Alpine Valley Winter Waves rail park edit

This past Saturday People Skate and Snowboard held a Winter Waves Snow Surf Contest and Rail jam at Alpine Valley and it could not have gone better. Tons of rippers and friends made their way to Alpine Valley from all over the state to shred with us.

Continue reading



Communication by Dominic Palarchio

Dominic Palarchio dropped a heater edit that might mark the moment when you look forward to snow again! Riding your snowboard is a means of communication. You can speak with your riding. Have a voice. A style. Inspire others. Get them to see the landscape differently and create. No one rides street in a bubble. It takes a crew and communication is key. Everyone around here knows this was a challenging season, the snow just did not cooperate and street riding took a crazy amount of commitment and willingness to drop everything and shovel as much snow together to make something out of nothing. To do so takes Communication with your crew. You don't just accidentally get shots when you...

Continue reading



"Baby" by Dominic Palarchio Full Video

"Baby" is the most low-key slept on snowboard video of the 2017 season. Taking a very different approach from the hype generic promotional material, "Baby" is a labor of love beholden to none. The progressive editing style of Dominic Palarchio offers a fresh vibe in a world of energy drink sponsors and product placement. He wanted "Baby" to be something you seek out, rather than cramming down your throat. There is infinitely more value in something that you discover and seek out, and share with your friends. baby from Dominic Palarchio on Vimeo. "Baby" is a two year snowboard video project filmed by Dominic Palarchio, Addison Beeker, and Brandon Ash. The video features many of our team riders and friends...

Continue reading



Baby Teaser

Dominic Palarchio (Filmin' February 2015 winner), Addison Beeker, and Brandon Ash (Daggers event winner) are combining efforts to drop a full length snowboard video called, "Baby" slated to be finished in 2016. Baby teaser from Dominic Palarchio on Vimeo. While a human baby takes only 9 months, something this good is just going to have to gestate a bit longer. I promise, it will be worth the wait. Featuring everyone who works at the shop and many of Michigan's finest, I have no doubt this baby will be one for the record books.

Continue reading



"Holly Ruhls" edit

Holly Ruhls from Brandon Ash on Vimeo. Mt. Holly has really hit their park building stride and it's proving itself the place to ride in southeast michigan this season. We have the efforts of Mike Kirkon and Matt Ruhle to thank. In this edit you'll see our employees Kristen Theos, Alec Ash, and friends: Brandon Ash, Matt Ruhle, and Trevor Newman give some fresh features a beating (and vice versa) Filmed by Brandon Ash Additional filming by Trevor Newman and Alec Ash Edited by Alec and Brandon Ash  

Continue reading