~People by Dominic Palarchio

~People by Dominic Palarchio

~ People, like my previous snowboarding films, attempts to end complacency of the genre’s conventions. While paying to snowboard at a resort can be viewed as bourgeois, street snowboarding has...
"Booyah" Cannonsburg edit by Nathan Kudla

"Booyah" Cannonsburg edit by Nathan Kudla

Nathan Kudla brings some heat to a cold day at Cannonsburg with this edit! Our guy, Brett Kulas flexin' his Public Snowboards gear and all the homies from the otherside...
February 17, 2019 — Ben Clarke
Vans Snowboarding: Togather Forever

Vans Snowboarding: Togather Forever

Togather Forever" is Vans Snowboarding's latest film by Tanner Pendleton. Filmed primarily on Kodak 16mm film on location in Japan, France, Russia and Finland. Together Forever follows a group of individuals-turned-family as they travel the world and do what they love most. Starring Dillon Ojo, Jake Kuyzk, Pat Moore, Sam Taxwood, Danimals, Parker Szumowski, Cole Navin, Arthur Longo and Blake Paul.
Public Snowboards "Waiting Room"

Public Snowboards "Waiting Room"

Public Snowboards dropped a Full Joe Sexton part featuring the entire Public Snowboard team. Very stoked to see our dude, Dominic Palarchio open up the edit with a back and forth push into a long 50-50! Putting that Public Opinion Bradshaw base to the test!
Making Arrangements - Drake Warner Season Edit

Making Arrangements - Drake Warner Season Edit

There is no denying that Drake Warner is one of the most promising young riders we've ever seen. Now 13, he's starting to develop his own style and his bag...
Alpine Valley Winter Waves rail park edit

Alpine Valley Winter Waves rail park edit

This past Saturday People Skate and Snowboard held a Winter Waves Snow Surf Contest and Rail jam at Alpine Valley and it could not have gone better. Tons of rippers and friends made their way to Alpine Valley from all over the state to shred with us.
Snowboard Swap 2017

Snowboard Swap 2017

Swap out the old for the new! Drop Off: We will be accepting your old gear on Friday, November 17 from 11-7p.m. There is a $2 fee for each item...

Vans X The North Face collection

Vans partners with The North Face this season to create a limited collection of apparel, accessories and footwear that meld each brand’s high quality design to create functional winter weather products....
November 10, 2017 — Ben Clarke
Flanel Lifestyles "Efforts"

Flanel Lifestyles "Efforts"

  Flanel Lifestyle's Mike Harrington has faithfully produced Michigan Snowboarding videos about as long as People has been a snowboard store. He's non-stop productive season after season. Pushing through the...
Communication by Dominic Palarchio

Communication by Dominic Palarchio

Dominic Palarchio dropped a heater edit that might mark the moment when you look forward to snow again! Riding your snowboard is a means of communication. You can speak with...
"Baby" by Dominic Palarchio Full Video

"Baby" by Dominic Palarchio Full Video

"Baby" is the most low-key slept on snowboard video of the 2017 season. Taking a very different approach from the hype generic promotional material, "Baby" is a labor of love...

Baby Video Premiere

Come out to watch the premiere of "baby" a snowboard video filmed by Addison Beeker, Brandon Ash, and Dominic Palarchio across the entire state of Michigan from 2014-2016. Dominic Palarchio...
November 23, 2016 — Ben Clarke