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Vans X The North Face collection

Vans partners with The North Face this season to create a limited collection of apparel, accessories and footwear that meld each brand’s high quality design to create functional winter weather products. Available in a bold scheme of black, white,and yellow colorways. the partnership highlights the Vans Old Skool MTE DX and Sk8-Hi 46 MTE DX silhouettes, along with apparel and accessories treated with a signature technology to take you from urban terrain to rural landscapes, while keeping you warm and dry along the way. With help from The North Face trusted Thermoball™ technology, Vans updated the Torrey Jacket with the synthetic PrimaLoft® fill to guarantee lightweight warmth in the coolest of conditions. The Vans x TNF Torrey MTE quilted jacket is...

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Flanel Lifestyles "Efforts"

  Flanel Lifestyle's Mike Harrington has faithfully produced Michigan Snowboarding videos about as long as People has been a snowboard store. He's non-stop productive season after season. Pushing through the years where we have had tons of snow, to the seasons where it has been bone dry or rainy. Scraping together snow, like he scrapes together an edit or full length. It is the effort that makes the project and with that, he brings us his last Michigan Snowboard video. Mike is moving west on to bigger slopes and we couldn't be more stoked for him! Efforts: A Love Story from Flanel Lifestyles on Vimeo. Featuring Tye Kowalski, Dusty Miller, Tyler May, Adam Rottschafer, Jack Harris, Adam Homi, Jackie Lammert,...

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Communication by Dominic Palarchio

Dominic Palarchio dropped a heater edit that might mark the moment when you look forward to snow again! Riding your snowboard is a means of communication. You can speak with your riding. Have a voice. A style. Inspire others. Get them to see the landscape differently and create. No one rides street in a bubble. It takes a crew and communication is key. Everyone around here knows this was a challenging season, the snow just did not cooperate and street riding took a crazy amount of commitment and willingness to drop everything and shovel as much snow together to make something out of nothing. To do so takes Communication with your crew. You don't just accidentally get shots when you...

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"Baby" by Dominic Palarchio Full Video

"Baby" is the most low-key slept on snowboard video of the 2017 season. Taking a very different approach from the hype generic promotional material, "Baby" is a labor of love beholden to none. The progressive editing style of Dominic Palarchio offers a fresh vibe in a world of energy drink sponsors and product placement. He wanted "Baby" to be something you seek out, rather than cramming down your throat. There is infinitely more value in something that you discover and seek out, and share with your friends. baby from Dominic Palarchio on Vimeo. "Baby" is a two year snowboard video project filmed by Dominic Palarchio, Addison Beeker, and Brandon Ash. The video features many of our team riders and friends...

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Baby Video Premiere

Come out to watch the premiere of "baby" a snowboard video filmed by Addison Beeker, Brandon Ash, and Dominic Palarchio across the entire state of Michigan from 2014-2016. Dominic Palarchio will also be showing a gallery of photos shot during the making of Baby. The premiere is taking place at Fritz Pfaff's Loft above Howrani Studios. Fritz will be spinning records and Andrew Carroll will be be mixing it up as well, live all night. 30 hard copies of the dvd and 40 page photo book will be available for sale. The event is all ages and there is no cover charge. Feel free to invite your friends along to the party. Byob. More details may be added as the...

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